Myynninmaailma is renewing itself. Alongside its strong B2B expertise and customer-focused service, it will from now on be known as Morse, with a more expressive visual identity. The changes build on extensive strategy work and, for clients, mean collaboration aimed at even better results. Behind it all is a single insight: The strongest signal is created when marketing, data, and sales align.
Over the past two years, Myynninmaailma has done significant work to sharpen its strategy. Understanding the company's true nature as the one that breaks down the silos between its clients' marketing, sales, and data sparked the need for a visible change as well.
"We wanted our name and brand to better reflect what we've long been for our clients," says Katariina Koski, Sales and Marketing Director at Morse.
With the change, everything good stays: the familiar experts, services that understand the client's business, and goal-oriented, results-driven work. Now this capability only grows stronger.
Marketing, sales, and data as one
When marketing and sales data are scattered, it's hard to see the full picture. When the data sits in one place and stays up to date, it becomes the basis for better decisions. The core technology of Morse is HubSpot, which provides an excellent foundation for exactly this.
"When marketing and sales rely on the same data and the same technology, actions don't have to rest on guesswork. We see directly what produces results, and we can invest in it," says Chief Growth Officer Teemu Lahti.
Support across the customer journey
For all its technology expertise, Morse is a full-service B2B marketing agency whose work centers on growth and content marketing. Morse continues to create content that sparks interest, answers information needs where questions are asked, and guides customers toward purchase.
Morse CEO Anu Yliselä notes that many agencies focus either on sparking interest or closing deals.
"Morse cares about your customer's entire buying journey. Our shared signal carries through all of it from creating demand to the purchase decision, and further still, into account management and repeat business. That's what sets us apart from many others," Yliselä emphasizes.
Why Morse?
Beyond better reflecting the company's characteristics, the change also better welcomes an increasingly international client base in the company's own work and as part of Ilkka Group.
The new name comes from the world of communication and speaks to making a connection through a clear, distinctive voice. Morse hears its clients' needs and builds with them a strong signal that cuts through competing noise.
"We always ask our clients where they're at their best and where they themselves think they should focus. Now we did the same for ourselves. The result is the new Morse," Yliselä says.
